Our Story

South Boston Ties. Cape Cod Vibes. That is the heart and soul of the South of Southie brand.

Why South of Southie?

Our founder is a South Boston native who grew up on the South Shore (aka the Irish Riviera), then moved back to Southie with college friends before eventually settling on Cape Cod.

Every design is inspired by real experiences, local sayings, and the unmistakable feeling of South Boston and the Cape. It’s about neighborhood pride, summer traditions, and the little things only locals truly get.

Whether you are a Southie Native with roots that go back several generations, or you're new to the neighborhood, we hope you'll find some styles that help you rep your Southie pride.

For our Cape locals and visitors, we offer designs that capture that special feeling when you're over the bridge and ON the Cape...not IN Cape Cod. If you know, you know.